When people look in windows, they expect to see things.
-Marc Feldman, VP/new business development at Developers Diversified Realty (DDR)
Feldman is referring to his mall company's conversion of vacant store windows into "high-tech digital ad displays." With the bad economy leading to over 2,000 store closings, malls have many windows that could go dark. To keep a bright feeling, Feldman's firm is allowing WindowGain, a Massachussetts company, to use the store vacancies to create "a new ad medium that's considerably less depressing than soap-covered windows or 'This space could be yours!' banners."
In Sarah Mahoney, "Marketers Turn Vacant Storefronts In Mall Into Ad Venues," Mediapost Marketing Daily News, April 29, 2008.
Tuesday, April 29, 2008
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