Thursday, October 30, 2008

Watching Hulu More Than "Standard" Cable

And today I can safely say I spend more time watching Hulu than I do my standard home cable connection.

-Michael Arrington, media industry analyst and blogger

In Michael Arrington, "Happy Birthday Hulu. I'm Glad You Guys Didn't Suck," Tech Crunch, October 29, 2008

Arrington marks the one-year birthday of Hulu, the site owned by NBC Universal and News Corporation that streams commercially produced video materials. The site now carries about 400 movies and programming from 110 content providers, including Lionsgate, Paramount, and the Sci Fi Channel. The material is attracting a lot of attention. According to Nielsen, they streamed 142 million videos in September, 2008.

One strategy that Hulu has used to gain attention to its material is to place links to its material on other popular sites around the web. Having 30 distribution partners such as MNC, Yahoo, AOL, Facebook and IMDb means that millions of people will notice it even if they don't go to the site.

Clearly, Hulu and other sites like it (Joost, for example) challenge the traditional model of television. Michael Arrington is not the only person whose ways of viewing are changing fundamentally.

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