Wednesday, September 1, 2010

News Corp's Daily Planet

According to The Wall Street Journal, a digital news offering that News Corporation is preparing as an app for Apple's iPad is known inside the company as the “Daily Planet.” That, of course, is the name of the paper in newspaper that Clark Kent works for in the Superman saga created by Siegel and Schuster and owned by Time Warner. Oddly, according to the Journal, management within News Corp has been exhorting employees not to call the Daily Planet a newspaper. The strategy clearly is to have it stand as a new product altogether.

From: Joe Pompeo,
"News Corp Has Name For New Internet-Killing iPad Newspaper: "Daily Planet," Business Insider, September 1, 2010.

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