Friday, January 21, 2011

Crowd-sourced radio

A company called Jelli creates a crowd-sourced radio format. "Listeners can vote on audio content in real-time at the station's Web site . . . or by downloading Jelli's iPhone app. The Jelli system lets users push a song to the top of the playlist by voting that it "rocks," or vote a song off the playlist by voting that it "sucks." If enough people vote a song down, it may even be yanked off the air in mid-tune. Jelli rewards listener engagement and loyalty by giving frequent users extra-powerful votes in the form of "Rockets" and "Bombs."

A recent station to introduce the format is Clear Channel's WKLS in Atlanta, from 7pm to midnight.

From Erik Sass, "Jelli Enters Atlanta Radio Market," Media Daily News, January 19, 2011.

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