A company called Jelli creates a crowd-sourced radio format. "Listeners can vote on audio content in real-time at the station's Web site . . . or by downloading Jelli's iPhone app. The Jelli system lets users push a song to the top of the playlist by voting that it "rocks," or vote a song off the playlist by voting that it "sucks." If enough people vote a song down, it may even be yanked off the air in mid-tune. Jelli rewards listener engagement and loyalty by giving frequent users extra-powerful votes in the form of "Rockets" and "Bombs."
A recent station to introduce the format is Clear Channel's WKLS in Atlanta, from 7pm to midnight.
From Erik Sass, "Jelli Enters Atlanta Radio Market," Media Daily News, January 19, 2011.
Friday, January 21, 2011
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