Media Today and Tomorrow

Quotes on the Cutting Edge of Change

Tuesday, February 1, 2011

Martin Sorrell's View of the Key Developments Facing Advertisers and Media Firms

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Martin Sorrell, who grew up and lives in the UK, is head of WPP, the largest marketing-communication conglomerate. As such it decides which...
Friday, January 21, 2011

Crowd-sourced radio

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A company called Jelli creates a crowd-sourced radio format. "Listeners can vote on audio content in real-time at the station's Web...
Thursday, January 20, 2011

Are Traditional Book Publishers Obsolete?

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Matt Shatz argues they might well be. In the digital world, "self-publishing" through sites such as Amazon may be more useful tha...
Wednesday, December 22, 2010

The Net Neutrality Furor

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PaidContent.org has a useful summary of the furor from the left and the right over the FCC's recent decision on "net neutrality....
Friday, December 17, 2010

How the Venerable Atlantic Changed for the Digital Age

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The Atlantic , an issues-oriented magazine that was founded 153 years and in recent years has been a consistent money loser, is on track to ...
Wednesday, December 1, 2010

Drugs, Tweets, and Responsibility

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The Food and Drug Adminiistration (FDA) requires pharmaceutical firms to make sure that when drugs are "promoted" to the public ...
Monday, November 22, 2010

"The Grass Horse Has Been Harmonized"

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Recently, Chinese government authorities a cancelled a conference for bloggers in Shaghai. Blogging is wildly popular in China, which has t...
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Joe Turow
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School For Communication. A 2005 New York Times Magazine article referred to him as “probably the reigning academic expert on media fragmentation.” He has authored eight books, edited five books, and written more than 100 articles on mass media industries. Among his books is Media Today: An Introduction to Mass Communication, which Routledge just published in an updated edition. Also just published is his new book Playing Doctor: Television, Storytelling, and Medical Power, a history of TV and the sociopolitics of medicine. Another recent book is Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006). Other titles are Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition 2004); and The Hyperlinked Society: Questioning Connections in the Digital Age (edited with Lokman Tsui, University of Michigan Press, 2008). Professor Turow is an elected Fellow of the International Communication Assn and was presented with a Distinguished Scholar Award by the National Communication Assn.
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