We know that with both Gen X and Gen Y consumers, music is their No. 1 passion point. But we also know that they don’t always want to buy it. .... People want content to be free. With that in mind, we still need to monetize it. So, partnering with a brand is an interesting way to do that.
-Brad Gelfond, VP-brand partnerships and asset development at Warner Bros. Records
The comment reflects how the recording industry is looking for new business models.
In Claude Brodesser-Akner "Ashley Tisdale's Deodorant Promos for Unilever Show Rules Have Changed," Advertising Age, April 17, 2008.
Showing posts with label tie-ins. Show all posts
Showing posts with label tie-ins. Show all posts
Saturday, April 19, 2008
Using 7-Eleven to Get Around Moms
With so many [7-Eleven] retailers, there's a 'gatekeeper mom' keeping studios from connecting with the consumer; not here.
-Bobbi Merkel, director of convergence at FreshWorks/TPN, a consortium of Omnicom Group agencies working for 7-Eleven on Ironman marketing to teens.
This sort of targeted in-store marketing has become a standard part of today's movie-marketing toolkit.
In Claude Brodesser-akner, "Movie Tie-Ins Coming Soon to Everywhere Near You," Advertising Age, April 17, 2008.
-Bobbi Merkel, director of convergence at FreshWorks/TPN, a consortium of Omnicom Group agencies working for 7-Eleven on Ironman marketing to teens.
This sort of targeted in-store marketing has become a standard part of today's movie-marketing toolkit.
In Claude Brodesser-akner, "Movie Tie-Ins Coming Soon to Everywhere Near You," Advertising Age, April 17, 2008.
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