Morgan: The Challenges of "People Networks"

[Online] people networks will create a number of new challenges and opportunities for the providers of content, commerce and communication. Among other things, networks will create incremental value less from adding “sticky” services to their pages to try to make users stay put, than from leveraging the usage and the people-centric data to deliver more value in their core services — and to seamlessly link those users out to other relevant services when and where they need them, even if they didn’t know that they did.


-Dave Morgan, "The Future: People Networks," Online Spin, February 7, 2008.