Wednesday, February 13, 2008

On Nielsen's Cross-Media Ambitions

Today's [Nielsen] communication [to clients] says, 'As the most wide-ranging research and development plan in Nielsen's history, A2/M2 was designed to follow the video across all platforms and keep pace with the evolving ways that people watch television in contemporary society.' It's nice to dream, but Nielsen has a well-earned reputation for producing nightmares; poor judgment, late delivery and shoddy service are an all too persistent theme over time. Nielsen may have a former GE executive at the helm, but never use a jet engine manufactured at 770 Broadway.

-An unnamed Nielsen client

In Joe Mandese, "Nielsen Follows the Video, Sets PC, TV Panel Integration," Media Daily News, February 12, 2008.

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