Sunday, April 27, 2008

Branded Entertainment a PR Trend

Edelman Studios is a milestone in Edelman's ongoing expansion of the traditional public relations model.

-Nancy Ruscheinski, President of PR company Edelman USA.

The new division is part of a new push by the company to create branded content for its clients. In a DVR era where advertisers fear audiences don't attend to ads, many PR firms are taking this route. The aim is to integrate clients' content into programming from TV shows to film shorts and webisodes.

In Rupel Parekh, "PR Edelman Ventures into Branded Content," Advertising Age, April 24, 2008.

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