Ad Inserts Help Magazines Compete with Web

For us, it’s be clever or die.

-Peter King Hunsinger, publisher of the magazine GQ

He was referring to "blinking lights, pop-up ads, kiss-on lipstick samples, scratch-off scents, melt-in-your-mouth taste strips and even pocket squares, [that] advertisers are stuffing magazines full of . . . to make their advertisements stand out."

In Stephanie Clifford, "More Bells, Whistles and Packets of All Sorts," The New York Times, April 22, 2008.