Friday, April 25, 2008

Nike Viral Video Controversy

They are bored, and live anonymous lives, and are looking for something that would put them on top of the pack for being brave or cool or funny.

-Parry Aftab, cyberspace lawyer

She was talking about teenagers who might get hurt copying a new Nike video posted on YouTube, where Kobe Bryant leaps over a speeding sportscar.

In Kate Mahoney, "Nike Risks Viral Backlash With Kobe Video On YouTube," Mediapost's Marketing Daily, April 25, 2008.

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