They are bored, and live anonymous lives, and are looking for something that would put them on top of the pack for being brave or cool or funny.
-Parry Aftab, cyberspace lawyer
She was talking about teenagers who might get hurt copying a new Nike video posted on YouTube, where Kobe Bryant leaps over a speeding sportscar.
In Kate Mahoney, "Nike Risks Viral Backlash With Kobe Video On YouTube," Mediapost's Marketing Daily, April 25, 2008.
Friday, April 25, 2008
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