Searching for the Google of Social Networks

There hasn't been a scalable way of finding the interesting stuff. There are lots of tools to help me publish that content, but few to help me find the relevant information.

-Bret Taylor, a founder of FriendFeed, on social network sites,

The logic is: combine social media (the current big thing with users but not so much with marketers) with search (a big not just with internet users but with marketers) thing, and you'll come up with the new really big thing (with users and marketers).

In Heather Green, "One Place for Your Many Online Lives," Business Week, April 10, 2008.