Using 7-Eleven to Get Around Moms

With so many [7-Eleven] retailers, there's a 'gatekeeper mom' keeping studios from connecting with the consumer; not here.

-Bobbi Merkel, director of convergence at FreshWorks/TPN, a consortium of Omnicom Group agencies working for 7-Eleven on Ironman marketing to teens.

This sort of targeted in-store marketing has become a standard part of today's movie-marketing toolkit.

In Claude Brodesser-akner, "Movie Tie-Ins Coming Soon to Everywhere Near You," Advertising Age, April 17, 2008.