Saturday, April 19, 2008

Worstening US Economy Accelerates Ad Shifts Away from Newspapers and to Internet

It makes for probably the most challenging operating environment these companies have faced since forever.

-Peter Appert, analyst at Goldman Sachs,

The newspaper industry is facing a perfect storm of traumas--the meeting of a bad economic climate that adversely affects classified, no subscription fees on the web, advertisers increasingly interested in the internet (but not necessarily on news sites), and advertising revenues which, though climbing, do not match the cost-per-thousand yielded for readers of the print editions.

In Sam Schechner and Shira Ovide, "Economy Brings Bad News for Publishers," The Wall Street Journal, April 18, 2008.

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