The big insight of Google wasn’t text ads; it was that the ads should be conducive to the format. We were doing text-based search that was all textual. Visual ads don’t work in that format. . . . With universal search, something is getting shaken up a bit on the bottom part of the page. The ads on the top part of the page should match.
-Marissa Mayer, Google VP for search products and user experience
In Saul Hansell, "Google Tests Video Ads on Search Results Pages," New York Times, February 15, 2008.
Monday, February 18, 2008
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