Monday, February 18, 2008

Google Rethinks Search Results Page

The big insight of Google wasn’t text ads; it was that the ads should be conducive to the format. We were doing text-based search that was all textual. Visual ads don’t work in that format. . . . With universal search, something is getting shaken up a bit on the bottom part of the page. The ads on the top part of the page should match.

-Marissa Mayer, Google VP for search products and user experience

In Saul Hansell, "Google Tests Video Ads on Search Results Pages," New York Times, February 15, 2008.

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