Alternative Marketing vs Traditional Television

Americans are spending more time outside their homes, online at work, communicating via wireless devices and multitasking with various media, which has created a generation of elusive consumers for brand marketers to try to reach. Alternative marketing spending is growing at multiples of traditional advertising and overall economic growth. There's real big money being moved out of broadcast television that with the writers strike may not be moved back.

-Patrick Murphy, PQ Media CEO

In Gail Schiller, "Brand Spending Grows Nearly 15%," The Hollywood Reporter, February 12, 2008.