The Changing Television Business

[T]his business isn’t about G.R.P.’s anymore. Now, this business is about big ideas, leveraging your buy with an ‘event’ show, with a hit series, with programming marketers want to make a big deal out of.”

-Steven J Farella, President, TargetCast TCM

In Stuart Elliot, "Agencies See a Window to Alter the Business of Television," New York Times, February 12, 2008.