Saturday, February 16, 2008

Publicis and the New Digital World

, Publicis Group CEOA new world is coming into being before our eyes--a world marked by the incessant development of new technologies, by the co-creation of content and by the rapid emergence of powerful, high-growth economies. For this new world, a new Publicis Groupe model: one in which we have made a radical shift towards digital and have moved to suppress internal silos. At the same time, we are reinforcing teams and capabilities in creative, digital and emerging markets.

-Maurice Levy, Publicis Group CEO

In Joe Mandese, "Viva La Difference: Digital Media Propels French Ad Giants," Media Daily News, February 14, 2008.

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