Saturday, April 19, 2008

Monetizing Music Through Sponsorship

We know that with both Gen X and Gen Y consumers, music is their No. 1 passion point. But we also know that they don’t always want to buy it. .... People want content to be free. With that in mind, we still need to monetize it. So, partnering with a brand is an interesting way to do that.

-Brad Gelfond, VP-brand partnerships and asset development at Warner Bros. Records

The comment reflects how the recording industry is looking for new business models.

In Claude Brodesser-Akner "Ashley Tisdale's Deodorant Promos for Unilever Show Rules Have Changed," Advertising Age, April 17, 2008.

No comments: